Gamification Branding Brand Appealing, Víctor Manuel Pérez Navarro, Pérez Navarro, Graphic Designer, Visual Designer, UX/UI Designer, Product Designer, EASD Valencia, School of Art and Design of Valencia, Archicercle, Meteorito Estudio, Darkan Technologies, branding, graphic design, UX/UI design, product design, web design, art direction, visual identity, typography, motion design, experience design, digital creativity, UX prototyping, digital interfaces, Dailogos 2024, LLYLM, Voidlab, HiBeats, Novaconnect, Darkan Technologies, Camiseta Yo Interneto, VisualAIzers, Typeinmotion, Syster, Muvaet, Centenario VCF, Just Care, DIAZZ TM, ENSX Fuck’em, Shuriken Speedsoft Team, ivi), The HUM, Serenates 18, Camellia, DJM, Figma, Adobe Creative Suite, Photoshop, Illustrator, After Effects, InDesign, Sketch, WordPress, Valencia, Spain, freelance projects, remote work, creative collaboration.



Gamification Branding Brand Appealing, Víctor Manuel Pérez Navarro, Pérez Navarro, Graphic Designer, Visual Designer, UX/UI Designer, Product Designer, EASD Valencia, School of Art and Design of Valencia, Archicercle, Meteorito Estudio, Darkan Technologies, branding, graphic design, UX/UI design, product design, web design, art direction, visual identity, typography, motion design, experience design, digital creativity, UX prototyping, digital interfaces, Dailogos 2024, LLYLM, Voidlab, HiBeats, Novaconnect, Darkan Technologies, Camiseta Yo Interneto, VisualAIzers, Typeinmotion, Syster, Muvaet, Centenario VCF, Just Care, DIAZZ TM, ENSX Fuck’em, Shuriken Speedsoft Team, ivi), The HUM, Serenates 18, Camellia, DJM, Figma, Adobe Creative Suite, Photoshop, Illustrator, After Effects, InDesign, Sketch, WordPress, Valencia, Spain, freelance projects, remote work, creative collaboration.









pereznavarro, Víctor Manuel Pérez Navarro, Pérez Navarro, Graphic Designer, Visual Designer, UX/UI Designer, Product Designer, EASD Valencia, School of Art and Design of Valencia, Archicercle, Meteorito Estudio, Darkan Technologies, branding, graphic design, UX/UI design, product design, web design, art direction, visual identity, typography, motion design, experience design, digital creativity, UX prototyping, digital interfaces, Dailogos 2024, LLYLM, Voidlab, HiBeats, Novaconnect, Darkan Technologies, Camiseta Yo Interneto, VisualAIzers, Typeinmotion, Syster, Muvaet, Centenario VCF, Just Care, DIAZZ TM, ENSX Fuck’em, Shuriken Speedsoft Team, ivi), The HUM, Serenates 18, Camellia, DJM, Figma, Adobe Creative Suite, Photoshop, Illustrator, After Effects, InDesign, Sketch, WordPress, Valencia, Spain, freelance projects, remote work, creative collaboration.

pereznavarro, Víctor Manuel Pérez Navarro, Pérez Navarro, Graphic Designer, Visual Designer, UX/UI Designer, Product Designer, EASD Valencia, School of Art and Design of Valencia, Archicercle, Meteorito Estudio, Darkan Technologies, branding, graphic design, UX/UI design, product design, web design, art direction, visual identity, typography, motion design, experience design, digital creativity, UX prototyping, digital interfaces, Dailogos 2024, LLYLM, Voidlab, HiBeats, Novaconnect, Darkan Technologies, Camiseta Yo Interneto, VisualAIzers, Typeinmotion, Syster, Muvaet, Centenario VCF, Just Care, DIAZZ TM, ENSX Fuck’em, Shuriken Speedsoft Team, ivi), The HUM, Serenates 18, Camellia, DJM, Figma, Adobe Creative Suite, Photoshop, Illustrator, After Effects, InDesign, Sketch, WordPress, Valencia, Spain, freelance projects, remote work, creative collaboration.



pereznavarro, Víctor Manuel Pérez Navarro, Pérez Navarro, Graphic Designer, Visual Designer, UX/UI Designer, Product Designer, EASD Valencia, School of Art and Design of Valencia, Archicercle, Meteorito Estudio, Darkan Technologies, branding, graphic design, UX/UI design, product design, web design, art direction, visual identity, typography, motion design, experience design, digital creativity, UX prototyping, digital interfaces, Dailogos 2024, LLYLM, Voidlab, HiBeats, Novaconnect, Darkan Technologies, Camiseta Yo Interneto, VisualAIzers, Typeinmotion, Syster, Muvaet, Centenario VCF, Just Care, DIAZZ TM, ENSX Fuck’em, Shuriken Speedsoft Team, ivi), The HUM, Serenates 18, Camellia, DJM, Figma, Adobe Creative Suite, Photoshop, Illustrator, After Effects, InDesign, Sketch, WordPress, Valencia, Spain, freelance projects, remote work, creative collaboration

 

Gamification Branding Brand Appealing. I’m Víctor Manuel Pérez Navarro, a Graphic Designer, Visual Designer, UX/UI Designer, and Product Designer with experience in branding, digital interface design, and interactive experience design. My work focuses on creating innovative visual solutions that communicate effectively and bring value to brands and digital products. I was trained at the School of Art and Design of Valencia (EASD Valencia), where I developed skills in visual identity, typography, art direction, and motion design.

 

Syster, designed by Víctor Manuel Pérez Navarro, finalist in the Acento G 2019 Awards, app against sexual assault:
https://graffica.info/syster-la-app-contra-agresiones-sexuales/
https://selectedinspiration.com/community/project/syster

 

Throughout my career, I have worked in design studios and agencies such as Archicercle, Meteorito Estudio, and Darkan Technologies, participating in projects related to visual identity, UX/UI design, branding, and digital products. I’ve also developed projects for a wide variety of clients and brands, always aiming to combine creativity, functionality, and strategic thinking.

Some of the projects I’ve worked on include:
 Dailogos 2024, LLYLM, Voidlab, HiBeats, Novaconnect, Darkan Technologies, Camiseta Yo Interneto, VisualAIzers, Typeinmotion, Syster, Muvaet, Centenario VCF, Just Care, DIAZZ TM, ENSX Fuck’em, Shuriken Speedsoft Team, ivi), The HUM, Serenates 18, Camellia, and DJM.
 Each project has been an opportunity to explore new ways of visual communication, develop effective design strategies, and improve user experiences across various digital platforms.

I work with advanced tools such as Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects, InDesign), Sketch, and WordPress, applying UX/UI design methodologies, interactive prototyping, and visual development. I specialize in designing intuitive interfaces and design systems that enhance usability and strengthen brand identity. My focus on digital product design allows me to create solutions that are not only visually appealing but also functional and accessible.

My passion for design goes beyond aesthetics: I believe in the power of strong visual storytelling and in the ability of design to create meaningful experiences and connect with people. I constantly seek innovation in my work by integrating emerging trends and new technologies to boost the impact of every project.

Currently, I’m available for freelance projects, creative collaborations, and design opportunities, both in Valencia and remotely. If you have a project in mind and are looking for a strategic and visually powerful approach, let’s talk and take it to the next level. 🚀





Gamification Branding Brand Appealing, pereznavarro, Graphic Design, Branding, Art Direction, Packaging Design, Visual Communication, Visual Marketing, UX/UI Design, Digital Product Design, Creative Advertising, Web Design, Interface Design, Brand Identity Design, Logo Design, Social Media Design, Mobile App Design, User Experience Design, Interaction Design, Advertising Campaign Design, Adobe Creative Suite, Sketch, Figma, InVision, branding, brand design, brands, logos, Adobe Illustrator, InDesign, Photoshop, animation, art, design, illustration, UX, UI, programming, app design, web design, product design, digital product design, product designer, Stable Diffusion, MidJourney, DALL·E, graffica.info, selected bilbao, selected inspiration




External Links:

Linkedin

One More Prompt Dialogos 2024 EASD VALENCIA

Graffica

Archicercle

Syster Gràffica

 

Internal Links:

Sobre Mi

Blog

Gamification in Branding: How to Make Your Brand More Appealing
Applying game elements to the user experience not only increases engagement, but also creates deeper emotional connections. Below, we explore how gamification can make your brand stand out and share examples of successful strategies.
By Victor Manuel Pérez Navarro
17/03/2025
by We Are Royale
1. What is Gamification in Branding?
Gamification consists of integrating game mechanics into non-game contexts such as websites, apps, or marketing campaigns to encourage participation and audience engagement. It increases interaction by motivating users to engage with the brand, generating both emotional and tangible rewards—from digital achievements to real discounts—and creating memorable experiences where competition and self-improvement foster a stronger bond with the brand.

Example: Sephora implemented a gamified rewards system in its Beauty Insider program, where customers accumulate points to access exclusive products and VIP experiences.
by Google
2. Key Elements of Gamification in Branding
Goals and challenges provide clear objectives that motivate users to reach their targets, while rewards and recognition celebrate achievements with discounts, free products, or exclusive content. Additionally, competition and collaboration are enhanced through leaderboards and team challenges, and progression is made visible through progress bars, levels, or badges, which encourages participation.

Example: Fitbit motivates its users to stay active through weekly challenges and digital achievements that foster friendly competition.
by Headspace
3. How to Apply Gamification to Strengthen Your Brand
To implement gamification effectively, define your main goal—whether it's increasing sales, attracting new customers, or improving retention—and align the game dynamics with those goals. Know your audience to design experiences tailored to their interests and preferences. Keep it simple by ensuring the dynamic is easy to understand and quick to enjoy. And integrate your brand identity, reflecting its values through the aesthetic and tone of the interactions.

Example: Headspace has integrated gamification elements into its meditation app, encouraging users to maintain daily streaks and unlock new content as they progress, thereby promoting consistency and personal well-being.
by Nike
4. Advantages of Gamification for Customer Loyalty
Gamification generates greater engagement by encouraging users to spend more time interacting with the brand. It increases loyalty thanks to rewards and achievements that reinforce the desire to return. It facilitates data generation through continuous interaction, which allows for personalized offers. And it encourages organic promotion, as satisfied users share their achievements on social media, naturally promoting the brand.

Example: Nike Training Club offers workout programs where users unlock new levels and digital trophies by completing challenges, generating loyalty and motivation.
Conclusion
Gamification in branding is a powerful tool for attracting and retaining customers by creating fun and memorable experiences. By integrating game elements into everyday interactions, brands not only capture the public’s attention but also strengthen their emotional bond with them. Examples like Sephora, Fitbit, and Nike demonstrate that a playful approach can translate into higher sales, loyalty, and brand recognition. Ready to play and win in the world of branding?