Graphic Design Conversion Sales, Víctor Manuel Pérez Navarro, Pérez Navarro, Graphic Designer, Visual Designer, UX/UI Designer, Product Designer, EASD Valencia, School of Art and Design of Valencia, Archicercle, Meteorito Estudio, Darkan Technologies, branding, graphic design, UX/UI design, product design, web design, art direction, visual identity, typography, motion design, experience design, digital creativity, UX prototyping, digital interfaces, Dailogos 2024, LLYLM, Voidlab, HiBeats, Novaconnect, Darkan Technologies, Camiseta Yo Interneto, VisualAIzers, Typeinmotion, Syster, Muvaet, Centenario VCF, Just Care, DIAZZ TM, ENSX Fuck’em, Shuriken Speedsoft Team, ivi), The HUM, Serenates 18, Camellia, DJM, Figma, Adobe Creative Suite, Photoshop, Illustrator, After Effects, InDesign, Sketch, WordPress, Valencia, Spain, freelance projects, remote work, creative collaboration.



Graphic Design Conversion Sales, Víctor Manuel Pérez Navarro, Pérez Navarro, Graphic Designer, Visual Designer, UX/UI Designer, Product Designer, EASD Valencia, School of Art and Design of Valencia, Archicercle, Meteorito Estudio, Darkan Technologies, branding, graphic design, UX/UI design, product design, web design, art direction, visual identity, typography, motion design, experience design, digital creativity, UX prototyping, digital interfaces, Dailogos 2024, LLYLM, Voidlab, HiBeats, Novaconnect, Darkan Technologies, Camiseta Yo Interneto, VisualAIzers, Typeinmotion, Syster, Muvaet, Centenario VCF, Just Care, DIAZZ TM, ENSX Fuck’em, Shuriken Speedsoft Team, ivi), The HUM, Serenates 18, Camellia, DJM, Figma, Adobe Creative Suite, Photoshop, Illustrator, After Effects, InDesign, Sketch, WordPress, Valencia, Spain, freelance projects, remote work, creative collaboration.









pereznavarro, Víctor Manuel Pérez Navarro, Pérez Navarro, Graphic Designer, Visual Designer, UX/UI Designer, Product Designer, EASD Valencia, School of Art and Design of Valencia, Archicercle, Meteorito Estudio, Darkan Technologies, branding, graphic design, UX/UI design, product design, web design, art direction, visual identity, typography, motion design, experience design, digital creativity, UX prototyping, digital interfaces, Dailogos 2024, LLYLM, Voidlab, HiBeats, Novaconnect, Darkan Technologies, Camiseta Yo Interneto, VisualAIzers, Typeinmotion, Syster, Muvaet, Centenario VCF, Just Care, DIAZZ TM, ENSX Fuck’em, Shuriken Speedsoft Team, ivi), The HUM, Serenates 18, Camellia, DJM, Figma, Adobe Creative Suite, Photoshop, Illustrator, After Effects, InDesign, Sketch, WordPress, Valencia, Spain, freelance projects, remote work, creative collaboration.

pereznavarro, Víctor Manuel Pérez Navarro, Pérez Navarro, Graphic Designer, Visual Designer, UX/UI Designer, Product Designer, EASD Valencia, School of Art and Design of Valencia, Archicercle, Meteorito Estudio, Darkan Technologies, branding, graphic design, UX/UI design, product design, web design, art direction, visual identity, typography, motion design, experience design, digital creativity, UX prototyping, digital interfaces, Dailogos 2024, LLYLM, Voidlab, HiBeats, Novaconnect, Darkan Technologies, Camiseta Yo Interneto, VisualAIzers, Typeinmotion, Syster, Muvaet, Centenario VCF, Just Care, DIAZZ TM, ENSX Fuck’em, Shuriken Speedsoft Team, ivi), The HUM, Serenates 18, Camellia, DJM, Figma, Adobe Creative Suite, Photoshop, Illustrator, After Effects, InDesign, Sketch, WordPress, Valencia, Spain, freelance projects, remote work, creative collaboration.



pereznavarro, Víctor Manuel Pérez Navarro, Pérez Navarro, Graphic Designer, Visual Designer, UX/UI Designer, Product Designer, EASD Valencia, School of Art and Design of Valencia, Archicercle, Meteorito Estudio, Darkan Technologies, branding, graphic design, UX/UI design, product design, web design, art direction, visual identity, typography, motion design, experience design, digital creativity, UX prototyping, digital interfaces, Dailogos 2024, LLYLM, Voidlab, HiBeats, Novaconnect, Darkan Technologies, Camiseta Yo Interneto, VisualAIzers, Typeinmotion, Syster, Muvaet, Centenario VCF, Just Care, DIAZZ TM, ENSX Fuck’em, Shuriken Speedsoft Team, ivi), The HUM, Serenates 18, Camellia, DJM, Figma, Adobe Creative Suite, Photoshop, Illustrator, After Effects, InDesign, Sketch, WordPress, Valencia, Spain, freelance projects, remote work, creative collaboration

 

Graphic Design Conversion Sales. I’m Víctor Manuel Pérez Navarro, a Graphic Designer, Visual Designer, UX/UI Designer, and Product Designer with experience in branding, digital interface design, and interactive experience design. My work focuses on creating innovative visual solutions that communicate effectively and bring value to brands and digital products. I was trained at the School of Art and Design of Valencia (EASD Valencia), where I developed skills in visual identity, typography, art direction, and motion design.

 

Syster, designed by Víctor Manuel Pérez Navarro, finalist in the Acento G 2019 Awards, app against sexual assault:
https://graffica.info/syster-la-app-contra-agresiones-sexuales/
https://selectedinspiration.com/community/project/syster

 

Throughout my career, I have worked in design studios and agencies such as Archicercle, Meteorito Estudio, and Darkan Technologies, participating in projects related to visual identity, UX/UI design, branding, and digital products. I’ve also developed projects for a wide variety of clients and brands, always aiming to combine creativity, functionality, and strategic thinking.

Some of the projects I’ve worked on include:
 Dailogos 2024, LLYLM, Voidlab, HiBeats, Novaconnect, Darkan Technologies, Camiseta Yo Interneto, VisualAIzers, Typeinmotion, Syster, Muvaet, Centenario VCF, Just Care, DIAZZ TM, ENSX Fuck’em, Shuriken Speedsoft Team, ivi), The HUM, Serenates 18, Camellia, and DJM.
 Each project has been an opportunity to explore new ways of visual communication, develop effective design strategies, and improve user experiences across various digital platforms.

I work with advanced tools such as Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects, InDesign), Sketch, and WordPress, applying UX/UI design methodologies, interactive prototyping, and visual development. I specialize in designing intuitive interfaces and design systems that enhance usability and strengthen brand identity. My focus on digital product design allows me to create solutions that are not only visually appealing but also functional and accessible.

My passion for design goes beyond aesthetics: I believe in the power of strong visual storytelling and in the ability of design to create meaningful experiences and connect with people. I constantly seek innovation in my work by integrating emerging trends and new technologies to boost the impact of every project.

Currently, I’m available for freelance projects, creative collaborations, and design opportunities, both in Valencia and remotely. If you have a project in mind and are looking for a strategic and visually powerful approach, let’s talk and take it to the next level. 🚀





Graphic Design Conversion Sales, pereznavarro, Graphic Design, Branding, Art Direction, Packaging Design, Visual Communication, Visual Marketing, UX/UI Design, Digital Product Design, Creative Advertising, Web Design, Interface Design, Brand Identity Design, Logo Design, Social Media Design, Mobile App Design, User Experience Design, Interaction Design, Advertising Campaign Design, Adobe Creative Suite, Sketch, Figma, InVision, branding, brand design, brands, logos, Adobe Illustrator, InDesign, Photoshop, animation, art, design, illustration, UX, UI, programming, app design, web design, product design, digital product design, product designer, Stable Diffusion, MidJourney, DALL·E, graffica.info, selected bilbao, selected inspiration




External Links:

Linkedin

One More Prompt Dialogos 2024 EASD VALENCIA

Graffica

Archicercle

Syster Gràffica

 

Internal Links:

Sobre Mi

Blog

How Graphic Design Influences Conversion and Sales: Visual Psychology in E-commerce and Marketing
Graphic design doesn’t just beautify a website or ad—it plays a crucial role in boosting conversion rates and driving sales. By applying visual psychology, businesses can influence buying decisions and enhance the user experience. In this article, we explore how to leverage design to improve e-commerce and digital marketing performance.
By Victor Manuel Pérez Navarro
03/03/2025
by Amazon
1. The Power of Color in Buying Decisions
Colors convey emotions and affect the perception of products and services: red creates a sense of urgency and action, making it ideal for call-to-action (CTA) buttons and promotions; blue inspires trust and security, being perfect for financial brands and payment platforms; green evokes health and sustainability, commonly used in eco-friendly and natural products; and yellow conveys optimism and energy, capturing attention in ads and offers.

Example: Amazon uses the color orange in its purchase buttons to encourage immediate action.
by Shopify
2. Typography That Facilitates Reading and Conversion
Typography choice influences how users process information: sans-serif typefaces convey modernity and simplicity, making them ideal for websites and apps; serif typefaces create a sense of tradition and trust, suitable for luxury brands; and visual hierarchy, through the use of different sizes and weights, guides attention to key elements.

Example: Shopify uses clean and clear typefaces to facilitate navigation and decision-making.
by Apple
3. Visual Design to Capture the User's Attention
An attractive design can capture the user's attention and keep their interest: the strategic use of images, especially high-quality photographs, generates greater trust; white space avoids visual saturation and improves readability; and consistency in visual elements such as colors, shapes, and styles strengthens brand identity.

Example: Apple uses a minimalist design with ample white space to highlight its products.
by Booking
4. The Importance of CTAs (Call to Action)
Buttons and call-to-action messages guide the user towards conversion: contrasting colors allow CTAs to stand out from the rest of the design; clear and direct messages, with phrases like “Buy now,” “Sign up for free,” or “Learn more,” generate better results; and the strategic placement of these buttons in visible and easily accessible areas increases the likelihood of interaction.

Example: Booking.com places its booking buttons in strategic positions to facilitate conversion.
by Etsy
5. Psychology of Design in the User Experience (UX)
A user-centered design improves satisfaction and increases sales: intuitive navigation, with easy-to-understand menus and categories, facilitates interaction; a responsive design, adapted to mobile devices, ensures a smooth experience; and fast loading, achieved through optimized design, reduces site abandonment.

Example: Etsy facilitates the shopping experience with a clear interface, effective search filters, and personalized recommendations based on user interests.
Conclusion
Graphic design is a powerful tool to increase conversion and sales in e-commerce and digital marketing. By applying visual psychology, companies can capture the user's attention, convey trust, and guide them toward action. An effective combination of well-designed colors, typefaces, images, and CTAs can make the difference between an occasional visitor and a loyal customer.