Typography Branding Fonts Identity, Víctor Manuel Pérez Navarro, Pérez Navarro, Graphic Designer, Visual Designer, UX/UI Designer, Product Designer, EASD Valencia, School of Art and Design of Valencia, Archicercle, Meteorito Estudio, Darkan Technologies, branding, graphic design, UX/UI design, product design, web design, art direction, visual identity, typography, motion design, experience design, digital creativity, UX prototyping, digital interfaces, Dailogos 2024, LLYLM, Voidlab, HiBeats, Novaconnect, Darkan Technologies, Camiseta Yo Interneto, VisualAIzers, Typeinmotion, Syster, Muvaet, Centenario VCF, Just Care, DIAZZ TM, ENSX Fuck’em, Shuriken Speedsoft Team, ivi), The HUM, Serenates 18, Camellia, DJM, Figma, Adobe Creative Suite, Photoshop, Illustrator, After Effects, InDesign, Sketch, WordPress, Valencia, Spain, freelance projects, remote work, creative collaboration.



Typography Branding Fonts Identity, Víctor Manuel Pérez Navarro, Pérez Navarro, Graphic Designer, Visual Designer, UX/UI Designer, Product Designer, EASD Valencia, School of Art and Design of Valencia, Archicercle, Meteorito Estudio, Darkan Technologies, branding, graphic design, UX/UI design, product design, web design, art direction, visual identity, typography, motion design, experience design, digital creativity, UX prototyping, digital interfaces, Dailogos 2024, LLYLM, Voidlab, HiBeats, Novaconnect, Darkan Technologies, Camiseta Yo Interneto, VisualAIzers, Typeinmotion, Syster, Muvaet, Centenario VCF, Just Care, DIAZZ TM, ENSX Fuck’em, Shuriken Speedsoft Team, ivi), The HUM, Serenates 18, Camellia, DJM, Figma, Adobe Creative Suite, Photoshop, Illustrator, After Effects, InDesign, Sketch, WordPress, Valencia, Spain, freelance projects, remote work, creative collaboration.









pereznavarro, Víctor Manuel Pérez Navarro, Pérez Navarro, Graphic Designer, Visual Designer, UX/UI Designer, Product Designer, EASD Valencia, School of Art and Design of Valencia, Archicercle, Meteorito Estudio, Darkan Technologies, branding, graphic design, UX/UI design, product design, web design, art direction, visual identity, typography, motion design, experience design, digital creativity, UX prototyping, digital interfaces, Dailogos 2024, LLYLM, Voidlab, HiBeats, Novaconnect, Darkan Technologies, Camiseta Yo Interneto, VisualAIzers, Typeinmotion, Syster, Muvaet, Centenario VCF, Just Care, DIAZZ TM, ENSX Fuck’em, Shuriken Speedsoft Team, ivi), The HUM, Serenates 18, Camellia, DJM, Figma, Adobe Creative Suite, Photoshop, Illustrator, After Effects, InDesign, Sketch, WordPress, Valencia, Spain, freelance projects, remote work, creative collaboration.

pereznavarro, Víctor Manuel Pérez Navarro, Pérez Navarro, Graphic Designer, Visual Designer, UX/UI Designer, Product Designer, EASD Valencia, School of Art and Design of Valencia, Archicercle, Meteorito Estudio, Darkan Technologies, branding, graphic design, UX/UI design, product design, web design, art direction, visual identity, typography, motion design, experience design, digital creativity, UX prototyping, digital interfaces, Dailogos 2024, LLYLM, Voidlab, HiBeats, Novaconnect, Darkan Technologies, Camiseta Yo Interneto, VisualAIzers, Typeinmotion, Syster, Muvaet, Centenario VCF, Just Care, DIAZZ TM, ENSX Fuck’em, Shuriken Speedsoft Team, ivi), The HUM, Serenates 18, Camellia, DJM, Figma, Adobe Creative Suite, Photoshop, Illustrator, After Effects, InDesign, Sketch, WordPress, Valencia, Spain, freelance projects, remote work, creative collaboration.



pereznavarro, Víctor Manuel Pérez Navarro, Pérez Navarro, Graphic Designer, Visual Designer, UX/UI Designer, Product Designer, EASD Valencia, School of Art and Design of Valencia, Archicercle, Meteorito Estudio, Darkan Technologies, branding, graphic design, UX/UI design, product design, web design, art direction, visual identity, typography, motion design, experience design, digital creativity, UX prototyping, digital interfaces, Dailogos 2024, LLYLM, Voidlab, HiBeats, Novaconnect, Darkan Technologies, Camiseta Yo Interneto, VisualAIzers, Typeinmotion, Syster, Muvaet, Centenario VCF, Just Care, DIAZZ TM, ENSX Fuck’em, Shuriken Speedsoft Team, ivi), The HUM, Serenates 18, Camellia, DJM, Figma, Adobe Creative Suite, Photoshop, Illustrator, After Effects, InDesign, Sketch, WordPress, Valencia, Spain, freelance projects, remote work, creative collaboration

 

Typography Branding Fonts Identity. I’m Víctor Manuel Pérez Navarro, a Graphic Designer, Visual Designer, UX/UI Designer, and Product Designer with experience in branding, digital interface design, and interactive experience design. My work focuses on creating innovative visual solutions that communicate effectively and bring value to brands and digital products. I was trained at the School of Art and Design of Valencia (EASD Valencia), where I developed skills in visual identity, typography, art direction, and motion design.

 

Syster, designed by Víctor Manuel Pérez Navarro, finalist in the Acento G 2019 Awards, app against sexual assault:
https://graffica.info/syster-la-app-contra-agresiones-sexuales/
https://selectedinspiration.com/community/project/syster

 

Throughout my career, I have worked in design studios and agencies such as Archicercle, Meteorito Estudio, and Darkan Technologies, participating in projects related to visual identity, UX/UI design, branding, and digital products. I’ve also developed projects for a wide variety of clients and brands, always aiming to combine creativity, functionality, and strategic thinking.

Some of the projects I’ve worked on include:
 Dailogos 2024, LLYLM, Voidlab, HiBeats, Novaconnect, Darkan Technologies, Camiseta Yo Interneto, VisualAIzers, Typeinmotion, Syster, Muvaet, Centenario VCF, Just Care, DIAZZ TM, ENSX Fuck’em, Shuriken Speedsoft Team, ivi), The HUM, Serenates 18, Camellia, and DJM.
 Each project has been an opportunity to explore new ways of visual communication, develop effective design strategies, and improve user experiences across various digital platforms.

I work with advanced tools such as Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects, InDesign), Sketch, and WordPress, applying UX/UI design methodologies, interactive prototyping, and visual development. I specialize in designing intuitive interfaces and design systems that enhance usability and strengthen brand identity. My focus on digital product design allows me to create solutions that are not only visually appealing but also functional and accessible.

My passion for design goes beyond aesthetics: I believe in the power of strong visual storytelling and in the ability of design to create meaningful experiences and connect with people. I constantly seek innovation in my work by integrating emerging trends and new technologies to boost the impact of every project.

Currently, I’m available for freelance projects, creative collaborations, and design opportunities, both in Valencia and remotely. If you have a project in mind and are looking for a strategic and visually powerful approach, let’s talk and take it to the next level. 🚀





Typography Branding Fonts Identity, pereznavarro, Graphic Design, Branding, Art Direction, Packaging Design, Visual Communication, Visual Marketing, UX/UI Design, Digital Product Design, Creative Advertising, Web Design, Interface Design, Brand Identity Design, Logo Design, Social Media Design, Mobile App Design, User Experience Design, Interaction Design, Advertising Campaign Design, Adobe Creative Suite, Sketch, Figma, InVision, branding, brand design, brands, logos, Adobe Illustrator, InDesign, Photoshop, animation, art, design, illustration, UX, UI, programming, app design, web design, product design, digital product design, product designer, Stable Diffusion, MidJourney, DALL·E, graffica.info, selected bilbao, selected inspiration




External Links:

Linkedin

One More Prompt Dialogos 2024 EASD VALENCIA

Graffica

Archicercle

Syster Gràffica

 

Internal Links:

Sobre Mi

Blog

Typography in Branding: How to Choose Fonts That Reinforce Identity and Communicate Trust
Typography is an essential element in brand design. It not only conveys information, but also communicates personality, values, and emotions. A proper typographic choice can strengthen a brand's identity and build trust with its customers. Below, we explore how to select and apply fonts to enhance your business image.
By Victor Manuel Pérez Navarro
10/03/2025
by Campaigns of The World
1. Typography as Part of the Visual Identity
Typography is just as important as the logo, colors, and images of a brand, as it defines its personality, conveying elegance, modernity, playfulness, or seriousness. It also generates recognition, since consistency in its use helps customers instantly identify the brand. On the other hand, it reinforces the message, as the typographic style influences how it is perceived and can increase its impact.

Example: Coca-Cola uses a unique cursive typeface that conveys tradition and closeness, setting it apart from its competitors.
by Freebies UI
2. Typography That Facilitates Reading and Conversion
Selecting the right typeface depends on the type of business and the message you want to convey. Sans-serif fonts are ideal for communicating modernity and simplicity, making them perfect for startups, tech companies, and minimalist brands. Serif fonts, on the other hand, communicate trust and tradition, making them suitable for banks, law firms, and luxury brands. Script fonts offer closeness and creativity, working well for artisanal products, fashion, and personal brands. Lastly, monospace fonts reflect technology and functionality, commonly used in the digital and development fields.

Example: Apple uses a clean, modern sans-serif font aligned with its image of innovation and simplicity.
by Pradeep Singh
3. Visual Design to Capture User Attention
An attractive typeface loses its value if it’s not readable, as legibility is crucial to ensure the message is delivered clearly and effectively. It’s important to avoid overly decorative fonts, reserving them only for headlines or specific details. In addition, the contrast between font color and background should be adequate to facilitate reading. Finally, maintaining an appropriate size ensures that the text is legible across different devices and screen sizes.

Example: Google uses clear and readable fonts like Roboto and Open Sans to ensure an excellent reading experience on its platforms.
by Behance
4. The Importance of CTAs (Call to Action)
Consistency in the use of typefaces reinforces brand identity and creates a cohesive customer experience. It’s essential to apply the same fonts across all media, from the website to packaging, including social media and printed materials. Moreover, defining a clear visual hierarchy through different weights and sizes helps guide the reader and highlight the most relevant information. Lastly, limiting the number of typefaces to two or three ensures a clean and professional design.

Example: Nike applies its typography consistently across ads, products, and social media, conveying dynamism and trust.
by Champions Design
5. Psychology of Design in the User Experience (UX)
Typography influences the consumer’s emotions and perceptions, and choosing the right font can improve the emotional connection with the audience. Serif fonts convey formality and credibility, while sans-serif fonts suggest closeness and modernity. Cursive fonts evoke creativity and elegance. Additionally, using uppercase letters adds strength and authority, though it should be applied in moderation to avoid overwhelming the reader.

Example: The New York Times uses a classic serif typeface to convey professionalism and tradition, strengthening its image as a reliable news outlet.
Conclusion
Typographic design is not just an aesthetic matter, but a strategic tool to strengthen a brand’s identity and communicate trust. Choosing the right font, ensuring legibility, and maintaining consistency across all channels are key to standing out in a competitive market. Remember: in branding, every detail matters—and typography can be the difference between capturing or losing the customer’s attention.