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Microbranding Strengthen Brand Identity, Víctor Manuel Pérez Navarro, Pérez Navarro, Graphic Designer, Visual Designer, UX/UI Designer, Product Designer, EASD Valencia, School of Art and Design of Valencia, Archicercle, Meteorito Estudio, Darkan Technologies, branding, graphic design, UX/UI design, product design, web design, art direction, visual identity, typography, motion design, experience design, digital creativity, UX prototyping, digital interfaces, Dailogos 2024, LLYLM, Voidlab, HiBeats, Novaconnect, Darkan Technologies, Camiseta Yo Interneto, VisualAIzers, Typeinmotion, Syster, Muvaet, Centenario VCF, Just Care, DIAZZ TM, ENSX Fuck’em, Shuriken Speedsoft Team, ivi), The HUM, Serenates 18, Camellia, DJM, Figma, Adobe Creative Suite, Photoshop, Illustrator, After Effects, InDesign, Sketch, WordPress, Valencia, Spain, freelance projects, remote work, creative collaboration.



Microbranding Strengthen Brand Identity Víctor Manuel Pérez Navarro, Pérez Navarro, Graphic Designer, Visual Designer, UX/UI Designer, Product Designer, EASD Valencia, School of Art and Design of Valencia, Archicercle, Meteorito Estudio, Darkan Technologies, branding, graphic design, UX/UI design, product design, web design, art direction, visual identity, typography, motion design, experience design, digital creativity, UX prototyping, digital interfaces, Dailogos 2024, LLYLM, Voidlab, HiBeats, Novaconnect, Darkan Technologies, Camiseta Yo Interneto, VisualAIzers, Typeinmotion, Syster, Muvaet, Centenario VCF, Just Care, DIAZZ TM, ENSX Fuck’em, Shuriken Speedsoft Team, ivi), The HUM, Serenates 18, Camellia, DJM, Figma, Adobe Creative Suite, Photoshop, Illustrator, After Effects, InDesign, Sketch, WordPress, Valencia, Spain, freelance projects, remote work, creative collaboration.









pereznavarro, Víctor Manuel Pérez Navarro, Pérez Navarro, Graphic Designer, Visual Designer, UX/UI Designer, Product Designer, EASD Valencia, School of Art and Design of Valencia, Archicercle, Meteorito Estudio, Darkan Technologies, branding, graphic design, UX/UI design, product design, web design, art direction, visual identity, typography, motion design, experience design, digital creativity, UX prototyping, digital interfaces, Dailogos 2024, LLYLM, Voidlab, HiBeats, Novaconnect, Darkan Technologies, Camiseta Yo Interneto, VisualAIzers, Typeinmotion, Syster, Muvaet, Centenario VCF, Just Care, DIAZZ TM, ENSX Fuck’em, Shuriken Speedsoft Team, ivi), The HUM, Serenates 18, Camellia, DJM, Figma, Adobe Creative Suite, Photoshop, Illustrator, After Effects, InDesign, Sketch, WordPress, Valencia, Spain, freelance projects, remote work, creative collaboration.

pereznavarro, Víctor Manuel Pérez Navarro, Pérez Navarro, Graphic Designer, Visual Designer, UX/UI Designer, Product Designer, EASD Valencia, School of Art and Design of Valencia, Archicercle, Meteorito Estudio, Darkan Technologies, branding, graphic design, UX/UI design, product design, web design, art direction, visual identity, typography, motion design, experience design, digital creativity, UX prototyping, digital interfaces, Dailogos 2024, LLYLM, Voidlab, HiBeats, Novaconnect, Darkan Technologies, Camiseta Yo Interneto, VisualAIzers, Typeinmotion, Syster, Muvaet, Centenario VCF, Just Care, DIAZZ TM, ENSX Fuck’em, Shuriken Speedsoft Team, ivi), The HUM, Serenates 18, Camellia, DJM, Figma, Adobe Creative Suite, Photoshop, Illustrator, After Effects, InDesign, Sketch, WordPress, Valencia, Spain, freelance projects, remote work, creative collaboration.



pereznavarro, Víctor Manuel Pérez Navarro, Pérez Navarro, Graphic Designer, Visual Designer, UX/UI Designer, Product Designer, EASD Valencia, School of Art and Design of Valencia, Archicercle, Meteorito Estudio, Darkan Technologies, branding, graphic design, UX/UI design, product design, web design, art direction, visual identity, typography, motion design, experience design, digital creativity, UX prototyping, digital interfaces, Dailogos 2024, LLYLM, Voidlab, HiBeats, Novaconnect, Darkan Technologies, Camiseta Yo Interneto, VisualAIzers, Typeinmotion, Syster, Muvaet, Centenario VCF, Just Care, DIAZZ TM, ENSX Fuck’em, Shuriken Speedsoft Team, ivi), The HUM, Serenates 18, Camellia, DJM, Figma, Adobe Creative Suite, Photoshop, Illustrator, After Effects, InDesign, Sketch, WordPress, Valencia, Spain, freelance projects, remote work, creative collaboration

 

Microbranding Strengthen Brand Identity. I’m Víctor Manuel Pérez Navarro, a Graphic Designer, Visual Designer, UX/UI Designer, and Product Designer with experience in branding, digital interface design, and interactive experience design. My work focuses on creating innovative visual solutions that communicate effectively and bring value to brands and digital products. I was trained at the School of Art and Design of Valencia (EASD Valencia), where I developed skills in visual identity, typography, art direction, and motion design.

 

Syster, designed by Víctor Manuel Pérez Navarro, finalist in the Acento G 2019 Awards, app against sexual assault:
https://graffica.info/syster-la-app-contra-agresiones-sexuales/
https://selectedinspiration.com/community/project/syster

 

Throughout my career, I have worked in design studios and agencies such as Archicercle, Meteorito Estudio, and Darkan Technologies, participating in projects related to visual identity, UX/UI design, branding, and digital products. I’ve also developed projects for a wide variety of clients and brands, always aiming to combine creativity, functionality, and strategic thinking.

Some of the projects I’ve worked on include:
 Dailogos 2024, LLYLM, Voidlab, HiBeats, Novaconnect, Darkan Technologies, Camiseta Yo Interneto, VisualAIzers, Typeinmotion, Syster, Muvaet, Centenario VCF, Just Care, DIAZZ TM, ENSX Fuck’em, Shuriken Speedsoft Team, ivi), The HUM, Serenates 18, Camellia, and DJM.
 Each project has been an opportunity to explore new ways of visual communication, develop effective design strategies, and improve user experiences across various digital platforms.

I work with advanced tools such as Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects, InDesign), Sketch, and WordPress, applying UX/UI design methodologies, interactive prototyping, and visual development. I specialize in designing intuitive interfaces and design systems that enhance usability and strengthen brand identity. My focus on digital product design allows me to create solutions that are not only visually appealing but also functional and accessible.

My passion for design goes beyond aesthetics: I believe in the power of strong visual storytelling and in the ability of design to create meaningful experiences and connect with people. I constantly seek innovation in my work by integrating emerging trends and new technologies to boost the impact of every project.

Currently, I’m available for freelance projects, creative collaborations, and design opportunities, both in Valencia and remotely. If you have a project in mind and are looking for a strategic and visually powerful approach, let’s talk and take it to the next level. 🚀





Microbranding Strengthen Brand Identity, pereznavarro, Graphic Design, Branding, Art Direction, Packaging Design, Visual Communication, Visual Marketing, UX/UI Design, Digital Product Design, Creative Advertising, Web Design, Interface Design, Brand Identity Design, Logo Design, Social Media Design, Mobile App Design, User Experience Design, Interaction Design, Advertising Campaign Design, Adobe Creative Suite, Sketch, Figma, InVision, branding, brand design, brands, logos, Adobe Illustrator, InDesign, Photoshop, animation, art, design, illustration, UX, UI, programming, app design, web design, product design, digital product design, product designer, Stable Diffusion, MidJourney, DALL·E, graffica.info, selected bilbao, selected inspiration




External Links:

Linkedin

One More Prompt Dialogos 2024 EASD VALENCIA

Graffica

Archicercle

Syster Gràffica

 

Internal Links:

Sobre Mi

Blog

Microbranding: How Small Details Can Strengthen Brand Identity
Microbranding focuses on those subtle yet impactful elements that reinforce brand identity and create an emotional connection with customers. From stickers to personalized emails, these small details can be the deciding factor in building audience loyalty.
By Victor Manuel Pérez Navarro
07/04/2025
by Slack
1. The Importance of Microbranding
Microbranding not only complements a brand’s visual identity but also reinforces its recognition through repetitive details in every interaction. It generates loyalty and emotional attachment by making each customer feel special, while bringing cohesion to the user experience and strengthening brand perception at every touchpoint.
Example: Slack includes small motivational messages on its loading screen, making the user experience feel more friendly and relaxed.
by The New York Egotist
2. Key Elements of Microbranding
Every detail counts in microbranding. Elements such as stickers and custom packaging create surprise and reinforce visual identity, while personalized emails with names and attractive designs create a closer connection. Messages in unexpected places—like phrases on packaging or receipts—enhance the customer experience. Consistency in typography, colors, tone of voice, and communication styles strengthens brand recognition and identity.
Example: Ben & Jerry’s adds fun and unique descriptions on its packaging, reinforcing its friendly identity and making the product experience more enjoyable.
by Matt Cabrera
3. How to Implement Microbranding in Your Strategy
To get the most out of microbranding, it's essential to plan its implementation across different stages of the customer experience: define key touchpoints to personalize, maintain consistency across all channels to reflect the brand's personality, add unique touches like thank-you notes or hidden messages on packaging to surprise, and measure impact through customer reactions to adjust strategies based on results.
Example: Chewy, a pet supply store, sends handwritten letters to frequent customers and even personalized pet portraits, creating a unique emotional bond and encouraging loyalty.
by Hobby Consolas
4. Benefits of Microbranding for Customer Loyalty
A well-executed microbranding strategy can bring major benefits, such as increasing brand recall through memorable experiences, encouraging repeat purchases and loyalty by making every interaction special, setting the brand apart from competitors through attention to detail, and driving word-of-mouth and user-generated content, as customers enjoy sharing personalized experiences.
Example: Nintendo adds nostalgic details to its products, like special sounds when turning on the console, strengthening the emotional bond with its gaming community.
Conclusion
Microbranding proves that small details can have a big impact on brand perception and loyalty. From personalized emails to carefully designed packaging, every customer interaction is an opportunity to reinforce brand identity and stand out from the competition. Investing in these details can make the difference between a brand that simply sells and one that leaves a lasting impression on its customers.