Design Build Brand Experience, Víctor Manuel Pérez Navarro, Pérez Navarro, Graphic Designer, Visual Designer, UX/UI Designer, Product Designer, EASD Valencia, School of Art and Design of Valencia, Archicercle, Meteorito Estudio, Darkan Technologies, branding, graphic design, UX/UI design, product design, web design, art direction, visual identity, typography, motion design, experience design, digital creativity, UX prototyping, digital interfaces, Dailogos 2024, LLYLM, Voidlab, HiBeats, Novaconnect, Darkan Technologies, Camiseta Yo Interneto, VisualAIzers, Typeinmotion, Syster, Muvaet, Centenario VCF, Just Care, DIAZZ TM, ENSX Fuck’em, Shuriken Speedsoft Team, ivi), The HUM, Serenates 18, Camellia, DJM, Figma, Adobe Creative Suite, Photoshop, Illustrator, After Effects, InDesign, Sketch, WordPress, Valencia, Spain, freelance projects, remote work, creative collaboration.



Design Build Brand Experience, Víctor Manuel Pérez Navarro, Pérez Navarro, Graphic Designer, Visual Designer, UX/UI Designer, Product Designer, EASD Valencia, School of Art and Design of Valencia, Archicercle, Meteorito Estudio, Darkan Technologies, branding, graphic design, UX/UI design, product design, web design, art direction, visual identity, typography, motion design, experience design, digital creativity, UX prototyping, digital interfaces, Dailogos 2024, LLYLM, Voidlab, HiBeats, Novaconnect, Darkan Technologies, Camiseta Yo Interneto, VisualAIzers, Typeinmotion, Syster, Muvaet, Centenario VCF, Just Care, DIAZZ TM, ENSX Fuck’em, Shuriken Speedsoft Team, ivi), The HUM, Serenates 18, Camellia, DJM, Figma, Adobe Creative Suite, Photoshop, Illustrator, After Effects, InDesign, Sketch, WordPress, Valencia, Spain, freelance projects, remote work, creative collaboration.









pereznavarro, Víctor Manuel Pérez Navarro, Pérez Navarro, Graphic Designer, Visual Designer, UX/UI Designer, Product Designer, EASD Valencia, School of Art and Design of Valencia, Archicercle, Meteorito Estudio, Darkan Technologies, branding, graphic design, UX/UI design, product design, web design, art direction, visual identity, typography, motion design, experience design, digital creativity, UX prototyping, digital interfaces, Dailogos 2024, LLYLM, Voidlab, HiBeats, Novaconnect, Darkan Technologies, Camiseta Yo Interneto, VisualAIzers, Typeinmotion, Syster, Muvaet, Centenario VCF, Just Care, DIAZZ TM, ENSX Fuck’em, Shuriken Speedsoft Team, ivi), The HUM, Serenates 18, Camellia, DJM, Figma, Adobe Creative Suite, Photoshop, Illustrator, After Effects, InDesign, Sketch, WordPress, Valencia, Spain, freelance projects, remote work, creative collaboration.

pereznavarro, Víctor Manuel Pérez Navarro, Pérez Navarro, Graphic Designer, Visual Designer, UX/UI Designer, Product Designer, EASD Valencia, School of Art and Design of Valencia, Archicercle, Meteorito Estudio, Darkan Technologies, branding, graphic design, UX/UI design, product design, web design, art direction, visual identity, typography, motion design, experience design, digital creativity, UX prototyping, digital interfaces, Dailogos 2024, LLYLM, Voidlab, HiBeats, Novaconnect, Darkan Technologies, Camiseta Yo Interneto, VisualAIzers, Typeinmotion, Syster, Muvaet, Centenario VCF, Just Care, DIAZZ TM, ENSX Fuck’em, Shuriken Speedsoft Team, ivi), The HUM, Serenates 18, Camellia, DJM, Figma, Adobe Creative Suite, Photoshop, Illustrator, After Effects, InDesign, Sketch, WordPress, Valencia, Spain, freelance projects, remote work, creative collaboration.



pereznavarro, Víctor Manuel Pérez Navarro, Pérez Navarro, Graphic Designer, Visual Designer, UX/UI Designer, Product Designer, EASD Valencia, School of Art and Design of Valencia, Archicercle, Meteorito Estudio, Darkan Technologies, branding, graphic design, UX/UI design, product design, web design, art direction, visual identity, typography, motion design, experience design, digital creativity, UX prototyping, digital interfaces, Dailogos 2024, LLYLM, Voidlab, HiBeats, Novaconnect, Darkan Technologies, Camiseta Yo Interneto, VisualAIzers, Typeinmotion, Syster, Muvaet, Centenario VCF, Just Care, DIAZZ TM, ENSX Fuck’em, Shuriken Speedsoft Team, ivi), The HUM, Serenates 18, Camellia, DJM, Figma, Adobe Creative Suite, Photoshop, Illustrator, After Effects, InDesign, Sketch, WordPress, Valencia, Spain, freelance projects, remote work, creative collaboration

 

Design Build Brand Experience. I’m Víctor Manuel Pérez Navarro, a Graphic Designer, Visual Designer, UX/UI Designer, and Product Designer with experience in branding, digital interface design, and interactive experience design. My work focuses on creating innovative visual solutions that communicate effectively and bring value to brands and digital products. I was trained at the School of Art and Design of Valencia (EASD Valencia), where I developed skills in visual identity, typography, art direction, and motion design.

 

Syster, designed by Víctor Manuel Pérez Navarro, finalist in the Acento G 2019 Awards, app against sexual assault:
https://graffica.info/syster-la-app-contra-agresiones-sexuales/
https://selectedinspiration.com/community/project/syster

 

Throughout my career, I have worked in design studios and agencies such as Archicercle, Meteorito Estudio, and Darkan Technologies, participating in projects related to visual identity, UX/UI design, branding, and digital products. I’ve also developed projects for a wide variety of clients and brands, always aiming to combine creativity, functionality, and strategic thinking.

Some of the projects I’ve worked on include:
Dailogos 2024, LLYLM, Voidlab, HiBeats, Novaconnect, Darkan Technologies, Camiseta Yo Interneto, VisualAIzers, Typeinmotion, Syster, Muvaet, Centenario VCF, Just Care, DIAZZ TM, ENSX Fuck’em, Shuriken Speedsoft Team, ivi), The HUM, Serenates 18, Camellia, and DJM.
Each project has been an opportunity to explore new ways of visual communication, develop effective design strategies, and improve user experiences across various digital platforms.

I work with advanced tools such as Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects, InDesign), Sketch, and WordPress, applying UX/UI design methodologies, interactive prototyping, and visual development. I specialize in designing intuitive interfaces and design systems that enhance usability and strengthen brand identity. My focus on digital product design allows me to create solutions that are not only visually appealing but also functional and accessible.

My passion for design goes beyond aesthetics: I believe in the power of strong visual storytelling and in the ability of design to create meaningful experiences and connect with people. I constantly seek innovation in my work by integrating emerging trends and new technologies to boost the impact of every project.

Currently, I’m available for freelance projects, creative collaborations, and design opportunities, both in Valencia and remotely. If you have a project in mind and are looking for a strategic and visually powerful approach, let’s talk and take it to the next level. 🚀





Design Build Brand Experience, pereznavarro, Graphic Design, Branding, Art Direction, Packaging Design, Visual Communication, Visual Marketing, UX/UI Design, Digital Product Design, Creative Advertising, Web Design, Interface Design, Brand Identity Design, Logo Design, Social Media Design, Mobile App Design, User Experience Design, Interaction Design, Advertising Campaign Design, Adobe Creative Suite, Sketch, Figma, InVision, branding, brand design, brands, logos, Adobe Illustrator, InDesign, Photoshop, animation, art, design, illustration, UX, UI, programming, app design, web design, product design, digital product design, product designer, Stable Diffusion, MidJourney, DALL·E, graffica.info, selected bilbao, selected inspiration




External Links:

Linkedin

One More Prompt Dialogos 2024 EASD VALENCIA

Graffica

Archicercle

Syster Gràffica

 

Internal Links:

Sobre Mi

Blog

How to Design and Build a Brand Experience That Truly Leaves a Lasting Impression
In a saturated market, the brands that truly succeed aren’t just those offering quality products or services—they’re the ones that create a memorable experience for their customers. Beyond design and visual identity, a well-crafted brand experience evokes emotions, builds loyalty, and fuels word-of-mouth marketing.
By Victor Manuel Pérez Navarro
10/02/2025
1. Define a Clear and Consistent Value Proposition
To make a brand unforgettable, it must communicate a clear, consistent message across all touchpoints—starting with identifying its essence: what makes it unique and what purpose it serves beyond just selling. Crafting an authentic brand story is key, as people connect more deeply with stories than with products. That’s why developing a compelling storytelling strategy that reflects the brand’s values and mission is essential. Consistency is also crucial—across your website, packaging, and every communication channel—always reinforcing the same visual and verbal identity.
Example: Apple has built an iconic brand experience by delivering innovation, minimalism, and exclusivity in every detail, from their products to the design of their physical stores.
2. Design a Unique Visual and Sensory Identity
It’s not just about having an attractive logo, but about building an identity that stimulates multiple senses and creates an emotional bond with your audience. Strategically choosing colors and typography to evoke emotions aligned with your brand personality is essential, as is designing a full sensory experience—incorporating music in-store, textured packaging, or even signature scents that reinforce brand recall. Every detail counts: from packaging design to website UI, every touchpoint should consistently reflect your brand’s identity.
Example: Starbucks strengthens its identity by using its signature coffee aroma, store design, and the personal touch of writing names on cups to build a more personal connection with customers.
3. Deliver Outstanding Customer Service
A great brand experience depends heavily on how customers feel during their interactions. Providing personalized service is crucial—friendly, helpful support builds loyalty and keeps people coming back. Quick, proactive responses on social media and digital platforms also help shape a positive brand perception. Plus, small surprises like thank-you notes, exclusive offers, or unexpected extras can leave a lasting impression and deepen emotional ties with the brand.
Example: Zappos, the online shoe retailer, is known for its exceptional customer service, offering free shipping, hassle-free returns, and 24/7 customer support.
4. Create Memorable Moments in the Customer Experience
The most memorable brands are those that create positive, unique moments in the customer journey. A great example is designing a compelling unboxing experience that not only strengthens brand perception but also encourages social sharing. Using the element of surprise through gifts or exclusive experiences can increase loyalty. Encouraging interaction and participation through contests, immersive experiences, or interactive campaigns also helps build emotional connections with your audience.
Example: Coca-Cola has turned its product into an experience with campaigns like personalized name bottles or interactive activations at events.
5. Build a Community Around Your Brand
The most successful brands don’t just sell—they build communities around shared values. This means actively involving your audience through comments, polls, and constant listening. Creating valuable content—through blogs, videos, or social media—that reflects your brand’s personality and offers more than just a product pitch strengthens this bond. Encouraging word-of-mouth by incentivizing customers to share their experiences through referral programs or rewards can expand your reach and enhance your reputation.
Example: Harley-Davidson has built a global community where customers aren’t just buying motorcycles—they’re embracing a lifestyle, complete with exclusive events and a strong shared identity.
Conclusion
Creating an unforgettable brand experience is not just about selling—it’s about evoking emotions and building real connections with your audience. From a striking visual identity to exceptional service and an engaged community, every interaction is an opportunity to reinforce your brand perception and make a lasting impact.